We had not yet tested using animation in email, which until relatively recently has been something that was not recommended. We had also already setup customer segments to get the best performance for each individual message. We have built emails designed to work well across mobile and desktop clients. What we found was both expected and exciting.įuel has been helping this client with email development and delivery for years and have optimized subject line, personalization, delivery time and other metrics. In one test in particular, for, we tested if animation can drive improved email performance. In fact, not only is email likely your #1 conversion tool, it is also where you can grow your revenue the most. If you’re still sending the same old hotel and travel emails to your guests you’re falling behind.
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